Audience Research

This post is to state what kind of people I think will be the reader of my film review. I envisioned my review to be able to be seen on a popular publication such as The Guardian, or perhaps Entertainment Weekly, as I drew inspirations from reviews from both of them. There are several reasoning for this by the content of my writing.

Firstly, there is the vocabulary that was used. The review uses as simple words as possible so that the general audience could understand while describing the movie as best as possible. The vocabulary used is simple, and I would consider it to be understandable by someone at least with secondary-level education. In short, I expect my audience to be between the ages 15-40+ as they could both understand the vocabulary and have the knowledge to access an online platform where my review could be seen.

(1) Isn't it Romantic Poster

However, I also considered what kind film I am writing about, which is "Isn't it Romantic"; a romance-comedy film, which is a very widespread genre that can have different contents depending on the age rating. However, this film is also a satirical film of a romance-comedy film, which is typically enjoyed by older audiences despite having a self-stated rating of PG-13. To support this, I looked at the average readership of The Guardian from a report dated to 2010. Although it was from almost 10 years ago, this was the best source I could find, but it should give a good idea of the viewership.

(2) Average readership Statistics for The Guardian (2010)

As it can be observed in the table above, my projected age group totals to 45% of the average The Guardian readers. This is almost half of the total average viewership of The Guardian, and is evidence that my review would be suitable for their online platform.

Knowing your audience is important in writing anything, from scripts to reviews, as you need to write in the way that your audience can understand and relate to. Knowing this has benefited me in the past, and I know it will benefit me into future if I make a career out of writing.

References

The Guardian (2010) The Guardian, our readers & circulation. [Online] The Guardian. Available from: https://www.theguardian.com/advertising/guardian-circulation-readership-statistics [Accessed 02/06/20].

Image References

(1) IMDb (2019) Isn’t It Romantic?. [Online] Internet Movie Database. Available at: https://www.imdb.com/title/tt2452244/ [Accessed 02/06/20].

(2) The Guardian (2010) The Guardian, our readers & circulation. [Online] The Guardian. Available from: https://www.theguardian.com/advertising/guardian-circulation-readership-statistics [Accessed 02/06/20].