Advertisement Group Project

This week I was tasked to create an advertisement with two others in my class: Azeem and Alex. We were told to advertise anything, so we chose to create and ad about a fictional radio station. We called it MWC, short for "Music Writing Communication.".

Secondly, decided on the arrangement of the title. We went through "CMW", "MWC" and a few other combinations before settling for "MWC". We then experimented on the stylizing of the logo in Microsoft Word. Then we decided on a photo subject for the advertisement: two people standing in front of the Arts and Design building wearing earphones and the other reading a newspaper with colorful musical notes flying between them.

We used the typeface "Rockwell Extra Bold" for both the name and the meaning. We created a white outline around it to accentuate the colours. We then tried to replicate the text in Adobe Photoshop, with some success.

We were able to create a white outline for the larger words through an alternative method, but it was proved overwhelming for smaller fonts. We attempted to write the frequency number in a smaller font, but the method we used to outline the word engulfed the font in white. We then settled to colour the frequency number white with "FM" in black. We then tested several taglines for the advertisement, but we couldn't decide on one that day.

We then tested potential placement for the text on the advertisement which may change depending on how the main picture was taken.

Because of my absence in the photoshoot, we had help from another classmate, Weronika, with Alex photographing and Azeem as a subject. Alex decided to use this photograph to use on the advertisement.

I was then tasked with creating the advertisement by adding the photograph over the background of the transparent file. The text went through several changes to bland with the photograph, such as changing the black text into white, and adding a stock image of musical notes, which was later omitted by request of Alex, who didn't like it, to which I agreed. In place of the notes, I put the tagline between the subjects over the Arts and Design building.

This project was full of potholes, on my side at least. But I was relieved when we finally finished it.